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In this article, we will look at data from reports by Whole Foods Market, Mintel and Innova, among others, which are worldwide organizations in the sector. 

1 - A more sustainable and socially responsible diet 

Consumers are increasingly concerned about the future of the planet. Good environmental care practices are therefore increasingly valued. 

For this reason, brands must be concerned throughout their production cycle with beneficial actions and conservation with nature, preserving natural resources such as soil and water, as well as fauna and flora. 

Organic products, those with recyclable packaging and even those with compostable alternatives, i.e. with elements suitable for composting, a more recent technology, are gaining prominence among the trends. 

2 - Ready-to-drink hydration drinks

In addition to water, consumers are looking for other innovative alternatives to keep hydrated. Drinks with electrolytes and different flavors are gaining popularity, but they are natural options. 

Some examples are sparkling coconut water, chlorophyll water and even cactus water. 

But this preference is without leaving practicality aside, being marketed in practical packaging for drinking on the go. 

3 - Pockets foods 

So-called “pocket foods” are another big trend and have become popular with consumers. In line with the need for practicality in the midst of a busy routine, people like ready-made options.

Some examples of this style of food are stuffed pastas, which are already cooked and can be frozen or have a longer shelf life. 

4 - Traditional and authentic foods 

Other flavors that have conquered consumers' palates are foods that carry the tradition of different places in the world.

These are ingredients that have long existed in the food culture of countries, but are now being used in innovative ways. These can be plants, vegetables, fruits and typical native spices. 

As a result, these items, which are traditional to a region or micro-region, have become popular and have caught on in other places, as people are curious to know and taste different flavors, promoting a cultural connection. 

5 - Diversity of teas 

Tea, an ancient drink, is on the rise again. However, it has now gained new flavors and new preparation formats. In addition to the traditional bags, it can be found in powdered pockets, strips and cold infusion preparations. 

You can also find ready-to-drink teas, pure, with plant milk, carbonated and even in both alcoholic and soft drinks. This latest wave even joins the sober curious movement, where there is less consumption of alcoholic drinks. 

6 - Plant-based foods 

Another major food and drink trend is plant-based food. This is a habit due to the healthier lifestyle that consumers have adopted. 

These foods are less processed, more natural, formulated with fewer preservatives and offer a fresher texture and taste.

In addition, they are always taking a closer look at the real health benefits of these ingredients. That's why vegetables that contain various compounds, such as vitamins, minerals, higher protein and fiber content, are gaining preference. 

Yerba mate: meeting food and drink trends

Yerba mate, a plant native to South America and part of the culture of countries like Brazil, Argentina, Paraguay and Uruguay, is being consumed far beyond the traditional mate. The plant has conquered many parts of the world, where its leaves or dried or liquid extracts are incorporated into drinks, foods and supplements.  

Yerba mate is therefore in line with the main trends in the sector. An ingredient full of cultural, functional and natural richness. 

If you're thinking of including yerba mate in your product, find out what Triunfo do Brasil has to offer. We work with dry or liquid extract and yerba mate leaves of different types and sizes.

Triunfo has organic certification and several seals that guarantee the quality and sustainability of its production. Visit our website and find out more!

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