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Do you know what sustainability is?

Sustainability is a word that has been trending in recent years. It is a concern that should always be remembered by government authorities, companies, and society in general.

In the corporate world, consumers are increasingly concerned about companies' actions and demand practices that care for the environment and the community, even being willing to pay more for sustainable products.

But after all, what is sustainability? What is the origin of the term? What actions make a company truly sustainable?

Continue reading the article to understand better the meaning of being sustainable.

What is Sustainability and Its Origin

The term sustainability has been mentioned more in recent years, but its origin and the concerns dates back to 1987 with the Brundtland Report, titled "Our Common Future." In this document, sustainable development was described as meeting the needs of the present without compromising the ability of future generations to meet their own needs.

After this, discussions about future concerns and the environment intensified, and the United Nations (UN) established 17 Sustainable Development Goals (SDGs) and 169 targets at the Rio+20 Conference, held in 2012 in the Brazilian state of Rio de Janeiro, and at the Sustainable Development Summit in New York in 2015.

The document focuses on goals that should be included in the public and governmental policies of all countries worldwide, not only protecting and preserving the environment but also eradicating poverty and ensuring social justice.

Sustainability in the Corporate World

Being a global pact, sustainability needs to be a commitment from the whole society. Therefore, companies have had to adapt and increasingly prioritize sustainable actions in their production processes, caring for the environment, the people in the community where they are located, their employees, and all stakeholders involved in the business.

In practice, this requires actions such as proper waste disposal in the environment, waste reduction and recycling promotion, the use of renewable energy, and finding alternatives to reduce carbon emissions, especially for the industrial sector that uses fossil fuels.

In agricultural and extractive sectors, to avoid deforestation and always apply reforestation is the main purpose. Additionally, it is important to prioritize environmental care practices, such as reducing the use of chemicals, promoting soil and water care practices, and preserving the biological balance of fauna and flora.

When it comes to thinking about people, it is essential to promote actions that contribute to the well-being of employees, such as fair wages and offering good working conditions. Furthermore, the organization should be involved in the community by supporting social projects and other initiatives that contribute to the development of the area.

Consumers are attentive to this commitment and the actions taken by organizations. In 2020, a report from the Capgemini Research Institute showed that 79% of respondents considered the company's sustainable actions when purchasing products and were even willing to pay more for them.

Therefore, caring about sustainability is no longer just a trending topic but a necessity for thinking about the planet's and society's future, as well as representing a competitive advantage for businesses.

Triunfo do Brasil: Sustainable Yerba Mate Production

At Triunfo do Brasil, sustainability is a constant concern. Various practices are adopted in its production, focusing on conserving the environment and people. Here are some of them:

Preservation of Natural Species

The yerba mate plantations are cultivated among Araucaria trees, a native tree species of the southern Brazilian state of Paraná. This type of cultivation, called shaded cultivation, is extremely advantageous for yerba mate and allows for more sustainable production since yerba mate is grown while preserving Araucaria and other native species. Moreover, spontaneous vegetation is maintained and controlled only by mowing.

Organic Production and Composting

At Triunfo, no chemicals like fertilizers, herbicides, and fertilizers are used. The production is organic, with certification for various countries. For the nutrition of the yerba mate plantations, an organic compound produced by the company itself from the residues of the yerba mate processing is used.

Integrated Pest Management (IPM)

For pest control in the yerba mate plantations, the Triunfo technical team uses a practice that has existed for decades: Integrated Pest Management (IPM). This technology seeks to implement various techniques so that pests are combated by their natural enemies.

To achieve this effectively, a natural balance in the environment is necessary. This requires care with the soil in chemical, physical, and biological aspects, correct fertilization of the crop, recognition and selection of natural enemies and pests, closer monitoring of insect populations, biological technologies, among other precautions.

Biological Control

Triunfo has been using biological control since 2013, when the first commercial products of this type became available on the market.

Since then, the technical team has been perfecting the application of the product. Specific strains of microorganisms are used to combat pests and diseases, a practice that promotes the biological balance of the environment.

Certifications Ensuring Triunfo's Social and Environmental Responsibility

Certifications like Rainforest and Fair For Life ensure that Triunfo values social responsibility and provides quality of life socially, within families, and in the workplace, in addition to promoting fair trade.

When thinking about including yerba mate in your products, choose Triunfo do Brasil's yerba mate and yerba mate extract. With guaranteed quality and sustainability, we are a reliable supplier to make your product 100% sustainable.